01
Neem & Rose Gel Cleanser
Massage a coin-sized amount over damp skin in slow upward circles, then rinse with cool water.
Sweeps away the night without ever stripping — skin is left soft, never tight.
The Ritual
Skincare, slowed down. A daily ceremony of face & self-care, guided by Ayurveda and made with Cleanse.
Begin
Self-care as ceremony
A ritual is not a routine. It is a few honest minutes you give back to yourself — to breathe, to touch your skin with intention, and to let nature do the rest.
Every Cleanse formula is crafted to be felt, not rushed. Follow the morning ritual to wake and protect, or the evening ritual to undo the day and restore. Each step layers in the order your skin asks for it.
Awaken
Five unhurried steps to greet the day with skin that feels clean, calm and protected.
02
Rose & Vetiver Hydrosol
Mist twice from a hand's distance, then press into the skin with warm palms.
Restores the skin's natural pH and quietly wakes the senses.
03
Saffron Vitamin C Serum
Warm three or four drops between fingertips and press in, lifting away from the eyes.
Brightens dullness and evens tone with cold-pressed Kashmiri saffron.
04
Kokum Day Moisturiser
Smooth a pearl of cream over face and neck in upward strokes.
Seals in moisture for a weightless, dewy finish that lasts till dusk.
05
Mineral Veil SPF 40
Finish with a generous, even layer — always the final step, reapplied through the day.
A sheer mineral shield against UV light and city pollution.
The pause
Breathe. This moment is yours.
Between cleansing and treating, close your eyes for three slow breaths. Self-care begins the moment you decide to be present.
The essentials
Build your ritual
Everything your skin needs, nothing it doesn't. Assemble your own ceremony from the Cleanse collection.
“Nature does not hurry, yet everything is accomplished.”
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